Word: sanborn
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...been putting off reading Lowry's novel, partly because it was "about Mexico," and could be found prominently displayed on the paperback racks in all the Sanborn's in Mexico City. And, too, there was something irksomely cultish about the Lowry fans I had met. They talked of Malcolm and Margerie, rather than Lowry and his wife. They had visited all the places in the book. Hadn't Malcolm got that one just right, and now I know exactly how he felt, and drunk too! even though Lowry had lived in Mexico thirty years ago when nothing could possibly have...
Upscale. In the old radio days, a commercial announcer was the very embodiment of the product. Jimmy Wallington was Chase & Sanborn. Don Wilson was JellO. Harry von Zell was Ipana. Today the sell is generally softer or more tangential, the product is illustrated, and the salesman is anonymous and generally invisible. "You're not paying for the name," explains Chandler Warren, talent-booking boss for the Young & Rubicam ad agency. "You're paying for the quality that a person brings to the commercial...
...1950s, when the company stepped up its sales effort to secure the 707's lead over its newer rival, Douglas' DC-8. Now, Boeing services include free computer studies made by a 100-man staff of airline industry analysts. If requested, says Boeing Marketing Director George R. Sanborn, the studies will show "how an airline should go about getting a maximum share of the market away from a competitor"-using Boeings, of course...
...beaches. Recently U.S. companies adopted the Swedish idea of covering vacuum-pack coffee cans with plastic lids that can be used to keep the product fresh. Some companies have already taken the next obvious step: putting advertising stress on the containers instead of on the product, as Chase & Sanborn does with its decorated coffee canisters...
...story last week did stir up an at least plausible atmosphere of cameral politics. Slattery turned the chamber into a courtroom, fingering an older senator who had deliberately quashed a bill that jeopardized his personal financial interests. The program is fearless. It was sponsored in part by Chase & Sanborn, and the crooked old senator's name was Mr. Sanborn...