Word: sanborn
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HAROLD O. SANBORN...
Mortimer wants products with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says...
...Eisenhower. His successor, Mortimer, was chairman of the star-studded Advertising Council from 1947 to 1950, headed the United Community Campaign fund last year. Under him, each General Foods' sales dollar has brought a pretax profit of 10? v. 7? for its chief competitor, Standard Brands (Chase & Sanborn coffee. Royal Gelatin, etc.), and General Foods' stock has risen from $30 in 1954 to $57 last week...
...occasion the sectarian question was brought up explicitly and officially. In May, 1925, at a meeting of the Associated Harvard Clubs, the War Memorial Committee proposed a resolution favoring construction of the church. Before a vote could be taken, Edward E. Sanborn of the Southern California Club recommended a proviso that "any chapel should not be limited to any sect or creed, but should be open to any priest or preacher or rabbi." Judging from the minutes of the meeting, this proposal was met by silence. The original resolution was immediately passed without discussion...
Jorge Guillen, widely recognized as one of Spain's foremost poets, will be the Charles Eliot Norton Professor of Poetry during 1957-58. Guillen, who is the Helen J. Sanborn Professor of Spanish at Wellesley College, is best known for his book of poems, Cantico, published...