Word: sanborn
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...year's most popular program was Fibber McGee & Molly followed in order by Jack Benny, the Chase & Sanborn program (Charlie McCarthy), Bob Hope, The Aldrich Family, Lux Radio Theatre, Maxwell House, Kraft Music Hall (Bing Crosby), Walter Winchell, Kate Smith. Only newcomers to the first ten were Kraft Music Hall and Walter Winchell...
...Donham's successor is Idaho-born, 46-year-old Donald Kirk David, a graduate of the School (1919) and an old Donham disciple. Donham's first assistant, after 1927 he became a power in retail foods, first with Royal Baking Powder, then as first president of Chase & Sanborn, finally as a director of Standard Brands. Last February he went back to the Business School as associate dean...
...Bright James S. Adams, 44, was elected president of Standard Brands (Fleischmann's Yeast, Chase & Sanborn coffee). A flyer in World War I, he was for six years an adman (Benton & Bowles), six years a building-materials man (Johns Manville), two years a soapman (Colgate-Palmolive-Peet), seven months a $1-a-year man (OPM's auto and paper divisions). Standard Brands has been aging rapidly since depression times (1940 profits were 35% below 1932) and Adams' youth may prove as useful as his varied experience...
What are the card-playing habits of U.S. citizens? That was what the Association of American Playing Card Manufacturers wanted to know more about. So they hired New York's J. Walter Thompson advertising agency (Lux, Kraft Cheese, Chase & Sanborn) to investigate. Last week J. Walter Thompson Co. put into circulation a little red booklet revealing the results of its door-to-door survey...
Died. Pitts Sanborn, 61, music critic for the New York World-Telegram and dean of Manhattan music reviewers, program annotator for the New York Philharmonic-Symphony Society, author of two novels and many books on music, radio commentator and authority on opera; of a heart attack; in Manhattan...