Word: sanborn
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...spirited contest for most popular U. S. radio performer, Comedian Jack Benny has since October 1937 run a close second to a perverse but inanimate object -the saucy ventriloquist's dummy known as Charlie McCarthy. At the 1939 finish, Charlie (Chase and Sanborn Hour) had an estimated 27,000,000 Sunday-night listeners: Jell-O's Jack Benny, an hour earlier on the same NBC-Red network, 24,000,000. Beginning Jan. 7, Standard Brands pared the Chase and Sanborn program to a half-hour, saving some $7,500 in airtime charges, plus salaries of Hollywood fixtures like...
...year career that she has ever played in a radio show. They say she has turned down $3,000,000 in radio offers. They say she might have had $35,000 had she chosen to make her debut Christmas Eve with Charlie McCarthy on the Chase and Sanborn program. But for her radio coming-out, she got not so much as a lollipop...
When Charlie McCarthy takes the air on Sunday nights, speaking the slick impertinences of Ventriloquist Edgar Bergen, the Chase and Sanborn Hour traditionally has the ear of perhaps a third of the nation, largest radio audience in the U. S. But Charlie appears only twice (a total of about 15 minutes) during the hour: the rest is usually orchestra music, songs by Contralto Dorothy Lamour and Baritone Donald Dickson, effervescences by guest stars and a master of ceremonies. Between Charlie's turns at the mike, the interest of his vast audience wavers. Many tune in on other programs, others...
Last week Standard Brands ordered its valued Chase and Sanborn show tailored more accurately to Charlie's measure. Beginning Jan. 7, after the contracts of Songstress Lamour and Gladhander Don Ameche expire, the Chase and Sanborn program will be cut to a half-hour, mainly Charlie and guest-star stooges, leaving little or no opportunity for tuners to duck out for a drink between halves...
...President Edward Sanborn French of B. & M., which has $60,000,000 of debt coming due within five years, Jesse Jones outlined a recapitalization plan to put through before bankruptcy becomes unavoidable. His main proposals...