Word: sand
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Dates: during 2000-2009
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Indeed, the North Platte River is merely damp sand for long stretches. Local stores carry postcards of a lush, green Scotts Bluff that bears only a passing resemblance to the bare, tan-colored mesa that rises from the Nebraska prairie and once served as a landmark for settlers heading west on the Oregon Trail. Even the weeds have deserted miles of pasture, leaving nothing behind but swirling dust, starving antelope and bawling calves hungry for milk their mothers can't produce...
...about one risk if you are happily oblivious to another. In short, a more rational approach to protecting ourselves from terrorism may not be doing more about it, or doing something different, but actually doing less. We need the courage and good sense to bury our heads in the sand...
...brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...like trying to sell ice to the Eskimos," says a London fashion writer. "It's like trying to sell sand to the Arabs," sniffs an executive at a competing British fashion house. The news that Ralph Lauren, the icon of American style, is pushing hard to expand in Europe is being greeted with a certain degree of skepticism. And bitchiness. Who needs a mass American brand like Lauren's when you have the class of Armani, Zegna, Dior and Savile Row? Sure, Europeans are happy to wear a polo player by Lauren instead of an alligator by Lacoste when summering...
...Stone's The Summer of My Greek Taverna (Simon & Schuster; 250 pages) is concerned with pleasures of an earthier kind: food, drink, sun and sand. When a friend offers Stone a chance to run a restaurant on the tiny Greek island of Patmos, he jumps at it. He obviously hasn't heard the one about Greeks and gifts, and he soon discovers that his new job is less like Zorba the Greek and more like Kitchen Confidential with ouzo. Stone has to deal with tourists who party till dawn, fishermen who want their coffee at 7 a.m., gossipy locals...