Word: sand
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Indeed, the North Platte River is merely damp sand for long stretches. Local stores carry postcards of a lush, green Scotts Bluff that bears only a passing resemblance to the bare, tan-colored mesa that rises from the Nebraska prairie and once served as a landmark for settlers heading west on the Oregon Trail. Even the weeds have deserted miles of pasture, leaving nothing behind but swirling dust, starving antelope and bawling calves hungry for milk their mothers can't produce...
...agree as I settled back in my canvas chair, gin and tonic in one hand, up to my ankles in black volcanic sand, peeping through a curtain of banyan leaves at the gentle splendor of sunset. This was Sea World Club, Maumere's premier dive resort: an unpretentious place with neat thatch-roofed bungalows, where sarong-wrapped staff, flashing wide smiles, shuffle along paths paved with blue pebbles...
...about one risk if you are happily oblivious to another. In short, a more rational approach to protecting ourselves from terrorism may not be doing more about it, or doing something different, but actually doing less. We need the courage and good sense to bury our heads in the sand...
...brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...like trying to sell ice to the Eskimos," says a London fashion writer. "It's like trying to sell sand to the Arabs," sniffs an executive at a competing British fashion house. The news that Ralph Lauren, the icon of American style, is pushing hard to expand in Europe is being greeted with a certain degree of skepticism. And bitchiness. Who needs a mass American brand like Lauren's when you have the class of Armani, Zegna, Dior and Savile Row? Sure, Europeans are happy to wear a polo player by Lauren instead of an alligator by Lacoste when summering...