Word: sandelman
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...year as a fast-food category vs. a paltry 2% to 3% for burgers. Meanwhile, a range of upstart "fast casual" restaurants such as Panera Bread and Baja Fresh, which serve up a slightly more upscale dining experience, "have raised the bar for the fast-food industry," says Robert Sandelman, president of Sandelman & Associates, a market-research firm...
...still has a food problem. Despite shelling out hundreds of millions of dollars to install a new made-to-order cooking system that banished heat lamps from the kitchen, McDonald's consistently gets low ratings for the quality of its food. In a 2001 consumer survey conducted by Sandelman & Associates, the company came in dead last out of 60 chains for taste and quality of ingredients...
...year as a fast-food category vs. a paltry 2% to 3% for burgers. Meanwhile, a range of upstart "fast casual" restaurants such as Panera Bread and Baja Fresh, which serve up a slightly more upscale dining experience, "have raised the bar for the fast-food industry," says Robert Sandelman, president of Sandelman & Associates, a market-research firm...
...still has a food problem. Despite shelling out hundreds of millions of dollars to install a new made-to-order cooking system that banished heat lamps from the kitchen, McDonald's consistently gets low ratings for the quality of its food. In a 2001 consumer survey conducted by Sandelman & Associates, the company came in dead last out of 60 chains for taste and quality of ingredients...
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