Word: sandeman
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Dates: during 1930-1939
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...suffered from the competition of cheaper carbonated waters. Canada Dry's main trouble, on the other hand, lay in the fact that with Repeal, it went into the liquor business. It bought an interest in a brewery, secured exclusive U. S. sales rights on Johnny Walker Scotch whiskey, Sandeman's wines and Cinzano vermouth. Finally it began marketing Canada Dry gin. The company now admits that these liquor ventures were not altogether successful. Net profit for 1934 of $439,500 was, according to President Parry Dorland Saylor, "not all that we hoped it would be." Like many another...