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With passion, he sets forth instructions for an executive or employee trying to get ahead or even just survive. He didn't invent these precepts; Dale Carnegie, the granddaddy of self-improvement, sold more than 30 million copies of his 1936 classic, How to Win Friends and Influence People, by...

Author: /time Magazine | Title: Management: Animals, Behave | 4/3/2005 | See Source »

Why does likeability matter in business? A person who gives others "a sense of joy, happiness, relaxation or rejuvenation," says Sanders, is more likely to be hired, promoted and retained. According to research, he says, likeable bosses, rather than inconsiderate or feared ones, get the best work out of employees...

Author: /time Magazine | Title: Management: Animals, Behave | 4/3/2005 | See Source »

Sanders, the Johnny Appleseed of likeability, has high ambitions for the world of work. "Every business culture should be a friendly place," he says. "There are many companies I work with that have abolished unfriendliness. They actually call the system IONU: I observe no unfriendliness. What it means is that...

Author: /time Magazine | Title: Management: Animals, Behave | 4/3/2005 | See Source »

Raising your L-factor, as Sanders calls it, is like attaining physical fitness. There are four qualities to practice. The most important is friendliness. This may seem obvious, but "if you are not friendly," he says, "you will have to work exponentially harder to be likeable." The second is relevance...

Author: /time Magazine | Title: Management: Animals, Behave | 4/3/2005 | See Source »

So what's in it for the friendly guy? Sanders points to Howard Stringer, the new chairman of Sony, as a prime example of likeability's triumphing. "He's funny, he's irreverent, he's playful," says Sanders, who has worked with Stringer. "In the end, he won the hearts...

Author: /time Magazine | Title: Management: Animals, Behave | 4/3/2005 | See Source »

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