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...quick pitch for your cash before you draw it from your account. So-called ambient advertising is exploding as companies eschew traditional mass media in an attempt to get at jaded consumers where they work, shop and play. New Jersey-based Beach 'n Billboard, for example, imprints ads on sand, right. For upwards of $20,000, a company can get half a mile of ads up and down the beach every day for a month. The imprint may not last long, but it's hard not to notice an ad you have...

Author: /time Magazine | Title: It's An Ad, Ad, Ad, Ad World | 7/9/2001 | See Source »

...Webvan needs to beware the ides of next March; that's when it has said it'll need more cash to keep operating. Few analysts expect them to get it. Sand Hill Road - world capital of venture capitalists - is just a short drive down route 101 from Webvan, but the VCs are unlikely to open their doors again to a company that has already burned through $480 million; a dotcom that planned to serve 23 markets by now but is mired in just seven. Ironically, plenty of VCs are Webvan customers (San Francisco and Silicon Valley being...

Author: /time Magazine | Title: Webvan's Last, Desperate Hope | 7/5/2001 | See Source »

Armando Kraenzlin personally owns a paradise isle. An isolated coral haven of white sand and palms set in the azure Philippine Sea, it is the picture of Pacific perfection. But Kraenzlin doesn't get to go much. As head of the Four Seasons resort in the Maldives, he spends his days trying to give to thousands of others an experience that, give or take a man Friday, should strictly be solitary. "We all fantasize about a desert island, like Robinson Crusoe, with nothing on it but a palm tree," he says. "That's paradise." It's a measure...

Author: /time Magazine | Title: Making Like Crusoe in the Maldives | 7/2/2001 | See Source »

...spread. The Maldives appeared set to go the same way as Cancun or the islands of Greece and southern Thailand. But in 1984, worried about the changes the new arrivals were wreaking on the indigenous Muslim society and the physical environment, the government drew a radical line in the sand. All resorts were confined to uninhabited islands. (Foreigners could visit towns, but not stay.) Only one development would be allowed per island, and each had to meet a stringent set of environmental standards, such as importing all building materials and providing all water, power and waste disposal. The result...

Author: /time Magazine | Title: Making Like Crusoe in the Maldives | 7/2/2001 | See Source »

...island of Kunfunadhoo, a 35-minute journey by seaplane, northwest from Male. The development (motto: "No shoes, no news") specializes in rustic chic: there are TVs, minibars, quadraphonic sound and a spa, but all are hidden in well-spaced thatched villas tucked in a beachfront jungle. Floors are sand or tiled, electronics are concealed and furniture is rough-hewn wood or rattan. Guests also dress to blend in. But then, why would you need to show off when just being there sets you above hoi polloi: the cheapest low-season rate is $391 for two people...

Author: /time Magazine | Title: Making Like Crusoe in the Maldives | 7/2/2001 | See Source »

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