Word: sandisk
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Dates: during 2000-2009
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...bears a resemblance to the fondly remembered iPod mini-not only does it have the same rounded sides, but on $199 4GB models, its aluminum body comes in silver, pink, green and blue. A black finish is reserved for the 8GB nano, which will sell for $249, competing with SanDisk's recently launched 8GB Sansa flash player. Contrary to some speculation, the new nano does not play video (as the Sansa does), but it will play music for 24 hours on a single battery charge...
...successful is peer pressure: kids, embarrassed by clunky old CD players, joined the White Earbud Brigade to fit in. Now that so many kids have iPod nanos, the self-styled outsiders who may have previously chosen Apple for niche appeal are looking for an alternative MP3 player. SanDisk made news recently by introducing the highest-capacity flash player - the Sansa e280, with 8GB of internal storage. It's small enough, powerful enough and different enough to be the un-iPod of choice...
...Many competitors sell products that are similar in size to the iPod nano, with features the nano doesn't yet have including video playback, voice recording and an FM tuner. Nevertheless, the cost has been the same, or just slightly discounted. SanDisk is one of the largest manufacturers of flash memory - the solid-state storage chips found in MP3 players, digital cameras, cell phones and USB drives - so it can compete seriously on price, where Creative or iRiver just can't. The $250 that would buy you a 4GB iPod will get you an 8GB Sansa...
...Hustle - and though the system divided it up into small chapters, I could watch the whole movie. It wasn't easy to make out a letterboxed widescreen film on the Sansa's 1.8-in. screen, but the action was surprisingly smooth. Battery life wasn't even an issue - although SanDisk won't release details on the battery life for video playback, my guess based on my testing is that you can watch three to four hours. SanDisk says that you can play 20 hours of music...
Employees on the go say jump drives--such as SanDisk's Cruzer Titanium, which costs $129.99--make it easier to share big projects with co-workers when e-mail isn't readily available. Other consultants eschew carrying a laptop altogether, navigating airports (and security) with nothing but high-tech pendants dangling from their necks. --By Paige Bowers