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...might be argued, is seeding: giving new products to trendsetters to help build buzz. Fusion 5, a division of marketing giant WPP Group, gave advance models of the Ford Focus to employees of such celebrities as Adam Sandler and Madonna so the cars could be seen at hip places and parties around town. "We leverage the untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches...

Author: /time Magazine | Title: IT'S AN AD, AD, AD, AD World | 9/2/2002 | See Source »

...industry's ratings system has labeled this and other popular gross-out comedies (like Adam Sandler's Mr. Deeds and Eddie Murphy's remakes of The Nutty Professor and Dr. Dolittle) as O.K. for adolescents and, implicitly, their younger sibs. Same for certain violent action films, like Steven Spielberg's Minority Report. These films are labeled PG-13, which does not restrict kids from seeing them (that, supposedly, is the job of the R rating) but does advise parents strongly cautioned about some of the content...

Author: /time Magazine | Title: This Essay Is Rated PG-13 | 7/29/2002 | See Source »

...subway) and Crowe (on a bus), flit through Minority Report, directed by Steven Spielberg--who also shows up in Goldmember. Men in Black II enlists Michael Jackson and Martha Stewart--aha, they are aliens! In Mr. Deeds, Al Sharpton delivers a rappin' elegy and John McEnroe teaches Adam Sandler how to (mis)behave in New York City. Steven Soderbergh's Full Frontal features bits by Brad Pitt and his Se7en director David Fincher...

Author: /time Magazine | Title: Hey, Was That Gwyneth? | 7/29/2002 | See Source »

...industry's ratings system has labeled this and other popular gross-out comedies (like Adam Sandler's Mr. Deeds and Eddie Murphy's remakes of The Nutty Professor and Dr. Dolittle) as O.K. for adolescents and, implicitly, their younger sibs. Same for certain violent action films, like Steven Spielberg's Minority Report. These films are labeled PG-13, which does not restrict kids from seeing them (that, supposedly, is the job of the R rating) but does advise parents strongly cautioned about some of the content...

Author: /time Magazine | Title: This Essay Is Rated PG-13 | 7/22/2002 | See Source »

Student Council President Richard M. Sandler ’52 stated that he will meet with Provost Buck tomorrow to discuss the theatre project. Last spring, the Council approved a report requesting a Public Arts Center, which would include a theatre along with facilities for radio, music, drama, and movies...

Author: By Stephanie E. Butler, CONTRIBUTING WRITER | Title: Time & Again | 6/3/2002 | See Source »

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