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Lederle is only one of many established companies to make such a confession. In recent months, for instance, Sandoz Pharmaceuticals has retracted some of its claims for its trademarked tranquilizer Serentil. Marion Laboratories has acknowledged that Triten is chemically similar to at least one antihistamine. Ortho Pharmaceutical Corp. has conceded that its Ortho-Novum 1/50-21 contains no less estrogen and is in no way superior to other contraceptives with similar ingredients. All told, 15 companies, including most of the country's major drug manufacturers have publicly admitted errors in advertising 23 out of the thousands of drugs on sale...

Author: /time Magazine | Title: Medicine: Compulsory Candor | 9/25/1972 | See Source »

...ACID has flowed under the bridge since Ken Kesey dropped his first cap of Sandoz nine years ago. Ken Kesey, the novelist who wrote One Flew Over the Cuckoo's Nest (1962), and Sometimes a Great Notion (1964), is--if one were to believe Tom Wolfe's chronicle of his recent life--responsible for a lot. Hippies, for example, communal living, flamboyant costumes, strange puns for people's names (like Stark Naked, or Mal Function, or Black Maria), new words (like "bummer"--a term borrowed by Kesey from the Hell's Angels), and mixed psychedelic happenings (with the difference that...

Author: By Jay Cantor, | Title: The Electric Kool' Aid Acid Test | 10/19/1968 | See Source »

...BATTLE OF THE LITTLE BIGHORN by Mari Sandoz. 191 pages. Lippincott...

Author: /time Magazine | Title: Books: The Rash Colonel | 7/22/1966 | See Source »

Military Stupidity. Novelist-Historian Mari Sandoz (Old Jules, Cheyenne Autumn), who died in March at 68, confirms this in her admirable account of the battle. Like most historians, she agrees that Custer was guilty of military stupidity when he divided his attacking force of about 650 men into three groups and placed them too far apart to support each other effectively. The Sioux, recovering from their surprise, made short work of Custer and the 212 cavalrymen whom he led. His last stand probably lasted no longer than 20 minutes. Afterward, the bodies of the soldiers were stripped and mutilated...

Author: /time Magazine | Title: Books: The Rash Colonel | 7/22/1966 | See Source »

...Author Sandoz did a first-rate job in researching and recounting Custer's last battle. One fanciful notion about Custer's motivations, however, seems to be just too speculative to be taken seriously. Miss Sandoz reasoned that the 36-year-old soldier was burning to be President of the U.S. He began his march toward the Little Bighorn on June 22, five days before the Democratic National Convention was to meet in St. Louis. Custer, according to the author, hoped to achieve a spectacular victory over the Sioux, after which the convention would be stampeded into rewarding...

Author: /time Magazine | Title: Books: The Rash Colonel | 7/22/1966 | See Source »

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