Word: sandwiches
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Ninety-two percent egg white, 7% whey with calcium and sodium caseinates, leeithin and vegetable mono-and di-glycerides, cellulose, xanthan gums, artificial colors, aluminum sulfate, ferric orthophosphate, zinc sulfate, calcium pantothenate; last night's reheated coffee; slightly scorched day-old bread, I slice sandwich...
...sales pitches. Clever titles will give you an edge, advises Mrs. Haley, who has come up with such concoctions as "I Remember Mania's Turnips" and "Reunion Chicken." She won a $600 microwave oven for a frankfurter casserole called "Putting on the Dog," a freezer for a sandwich dubbed "Ham Snacktaculars" and a stuffed tiger from the health food store for naming it "Eaton Wright." Other Haley coinages include "Blendelicious" for a multiflavored ice cream, "Purrsnickety" to describe a fussy cat. There is also a word technique known as "advanced merging," as in Shopper + Opportunity = Shoppertunity. Mrs. Haley once...
...strike that shut New York City's three major dailies slid into its third week, there was dancing in the streets. A pair of high-stepping hoofers dressed in long gowns and sandwich boards were tripping along the sidewalks of New York, together with their dinner-jacketed producer, in an attempt to advertise a new and little noticed revue. A Brooklyn department store, unable to take out the usual full-page ads for its back-to-school sales, took to the skies instead, hiring five computer-assisted planes to cough out messages in white smoke. On Broadway, the Sept...
...used to live, but not any more. It's also a good time to meet people, because tons of them will be milling around, looking for others to meet. But avoid the food, which is a harbinger of a long year at the Union. Eat at Elsie's, the sandwich joint par excellence, on Mt. Buburn Street, instead...
...Says Gilbert Gleim, a biomedical researcher at Lenox Hill Hospital's Institute of Sports Medicine and Athletic Trauma in New York City: "The opponent slams the ball and our Saturday's hero catches it in the eye." Or gets to eat what Braden calls "a fuzz sandwich." The sport's most common ailment, of course, is tennis elbow. A player's forearm muscles may not be strong enough to hold or control the racket correctly, resulting in an improper swing. Small rips or microtears develop in the tendons of the forearm muscles near the elbow...