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...supports the President. That lets him concentrate on pocketbook issues in a state that, like much of the country, is feeling some pain. "The economy bothers me," says waitress Melissa Hart, as she serves up a foot-long chili dog at Town Pump, a Little Rock suds-and-sandwich shop. "It is sucking. And we need some change." That kind of attitude puts Hutchinson in a bind. Pryor notes, for instance, that the Republican has repeatedly voted against raising the minimum wage. Hutchinson counters that expanding the earned-income tax credit would be a better way to help the working...

Author: /time Magazine | Title: Election 2002: So Much For The Mystique | 9/30/2002 | See Source »

McDonald's is doing its best to cash in on changing tastes. Its Grilled Chicken Flatbread sandwich, introduced this summer on a limited basis, was more popular than the company anticipated, so it briefly had to stop promoting the sandwich because outlets were running out of, what else, flatbread. In response to an outcry, McDonald's has changed its cooking oil to cut down on cholesterol-raising trans-fatty acids. Always known more for convenience and kid-friendliness than for taste--except, many would argue, when it comes to its superior fries--McDonald's still has a food problem. Despite...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/30/2002 | See Source »

McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/30/2002 | See Source »

...sounds laughably upper crust, but once you unwrap a Coronation Chicken sandwich, the name seems almost appropriate. It's made with white meat, mango chutney, fresh-roasted almonds and a curry dressing. And it's the signature product of Pret A Manger (that's French for "ready to eat"), a chain of spacious, well-lighted restaurants decorated with more chrome than a Ferrari showroom. The Coronation sandwich also fetches a fancy price--almost $7 in the chain's New York City stores--that translates into tidy profits...

Author: /time Magazine | Title: WHAT'S NEXT: Tastier, Plusher--and Fast | 9/30/2002 | See Source »

...McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/25/2002 | See Source »

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