Word: sandwiches
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...early January, two days into the new year, I stopped at Subway at 8 p.m. to buy a sandwich. The restaurant was empty and the fluorescent lights and yellow paint were about the same shade of somber. A woman, apron-clad, emerged from the back and took my order without looking at me. Turkey sub, cheese, lettuce, tomato, mayonnaise. She removed a pre-sliced roll from a large plastic container and put it down on the white counter length cutting board before her. Next she took the turkey, already portioned out and wrapped in plastic, because every Subway sub needs...
...door, he characteristically insists on devouring the last corned beef sandwich; she thoughtfully grabs a mostly-used reporter’s notebook and pen from...
...Americans may find it strange to see their "official sandwich" touted by a bellicose cartoon warrior with pigtails and a big moustache, but such adjustments are part and parcel of marketing across cultures. Indeed, if an Indian Mac tastes a little different, that's because it's a "lamb-burger" - eating beef offends Hindu tradition. Forget about ordering a cheeseburger at a kosher outlet in Israel (mixing milk and meat is a no-no), but you could always console yourself in Cairo with a "McFalafel," or in Bangkok with a "Samurai Pork Burger." Big Macs are hard to find...
...Riyadh, and boycott calls threatened McDonald's revenues. So, nimble local marketing executives found novel ways to reclaim their market share. In Saudi Arabia, the local license-holders for McDonald's came up with a unique promotion during Ramadan two years ago - giving 25 cents (American) out of every sandwich sold to that country's 'Al Quds Intifada Fund,' which supported Palestinian children's hospitals treating casualties of the uprising. And in Egypt, local marketers chose singer Shaaban Abdel-Rahim to perform the jingle for its new McFalafel sandwich - a national hero for his hit song "I Hate Israel," which...
ARRESTED. ROBERT A. DURST, 58, New York City real estate scion; for shoplifting in Bethlehem, Pa. Charged in Texas with beheading a man, and wanted for questioning about the disappearance of his wife, the fugitive millionaire was picked up for stealing a $5.99 hero sandwich from a Wegman's store...