Word: sanfords
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This year's campaign has gotten underway in earnest far earlier than ones in the recent past have as if to confirm the unusual nature of this year's politics. Graham notes the oddity of the 1964 Democratic convention. Sanford Ungar also finds an air of the unnatural at the Republican convention, though produced by circumstances considerably different from those at Atlantic City. Ungar notes the dilemma that Goldwater's nomination poses for liberal Republican candidates and analyzes the various pressures which must shape a politician's decision to support or repudiate the national ticket...
...rewards, the candidates are not always vote getters among the admen, who claim that politicians are often suspicious and unsophisticated in the arts of promotion, demand too much. Says Los Angeles' Sanford Weiner, who handles much of the local Republican advertising: "A political account takes three times the effort, three times the time, three times the wear and tear." Political accounts are rejected entirely by some agencies, notably the nation's biggest, J. Walter Thompson, which holds that they are short-term affairs, and might provoke criticism from the agency's commercial clients...
...Kenneth Keating, last week hired small Weiss & Geller to handle his ads. In Chicago, Needham, Louis & Brorby is carrying the banner of Republican Charles Percy against Governor Otto Kerner's agency, Kennedy & Heyne; in California, Pierre Salinger has engaged the Walter Leftwich Organization against George Murphy's Sanford Weiner. Other candidates dispense their business to home-state agencies, almost as a form of patronage, and many also take on public-relations agencies to prepare press kits, write speeches and help the campaign manager form the candidate's image...
Jackie was constantly on the phone. Rose Kennedy was in North Carolina, where, with Teddy, Evangelist Billy Graham and Governor Terry Sanford, she appeared at a fund-raising rally. The North Carolina "quota" for the $10 million John F. Kennedy Memorial Library on the banks of Boston's sleepy Charles River had been set at $200,000, and this rally alone produced pledges of more than that amount...
Apparently so little care was devoted to this article that no editor read it all the way through. On page 113 is the story of Gov. Wallace's visit. On page 114 we read: "Two governors visited Harvard: Terry Sanford of North Carolina and Edmund G. (Pat) Brown of California...