Word: sano
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Dates: during 2000-2009
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...contributed more than $200 million of Titanic's $1.8 billion global box office. But in Pearl Harbor, the villain isn't an iceberg--it's Japan. So Disney's marketing has had to be creative. "It's obviously a subject that must be approached with cultural sensitivity," says Dick Sano, Japanese head of the Tokyo office of Buena Vista International, the Disney unit distributing the film abroad. Trailers and ads focus solely on the love story; more controversial, Disney reshot or edited some scenes for the Japanese market...