Word: santana
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Dates: during 1990-1999
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...SANTANA Supernatural (Arista). Let's face it: most '60s rockers have headed out to pasture. But with a little help from his friends (Lauryn Hill, Everlast), 52-year-old Carlos Santana stayed alive by renewing the formula that once took him to the top: blues, Hendrix-style guitar work and chugging Afro-Latin rhythms. Rock history, written by lightning fingers...
...CARLOS SANTANA Black Magic comeback: Woodstock vet's album soars to No. 1. AARP to sponsor tour...
Supernatural is a happy meeting of marketing and music. Maybe that's what Santana means by connecting the molecules with the light...
What makes all this so uncommon is that classic rockers--especially the prodigiously talented psychedelia-tinged guitar slingers of the '60s and '70s--are usually considered by radio to be as irrelevant to today's pop- and hip-hop-happy world as Benny Goodman was to the Woodstock generation. Santana's biggest smash, Abraxas, came in 1970. Radio now shuns most of the greats of Santana's glory days--the Who, the Allman Brothers, even Paul McCartney. Who cares if you're in the Rock and Roll Hall of Fame? It's ratings they want...
...Still, Santana and Davis agreed that there was very little Santana needed to change. His lightning finger work and exquisitely formed fusion of blues, Hendrix-style guitar fireworks and Afro-Latin rhythms remain fresh. The key was coaxing a new generation of record buyers to discover a musician whose early hits are probably collecting dust in their parents' vinyl collections...