Word: santas
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Dates: during 1970-1979
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...mobs of eager Christmas shoppers entered department store aisles as fast as The Santa Corporation's line of products expanded, and as the company grew and the ingenious elves kept finding better and more efficient ways of making presents, the land's standard of living grew, too. No citizen of Santaland, as it came to be known, ever needed to worry about food or shelter after The Santa Corporation hit its stride...
...corporation's drive built momentum. Christmas Long Weekend expanded into Christmas Week, then Christmas Month. Instead of one jolly old elf, "Santa" came to mean a conglomerate of ambitious, clean-shaven young elves, each with a Masters in Business Administration. Old Santa, realizing that things had gotten out of hand, railed once again against the changes, and filed suit in Hoozie court, claiming that he still held certain key patent rights to aerial reindeer sleighs. But The Santa Corporation retained elves who specialized in festive law, and anyway, elf-scientists working at the corporation's North Pole South Building...
When the verdict came down, Santa had the rights to Rudolph the Reindeer's shiny red nose, and the corporation had everything else. It was an odious decision, but those were odious days. The corporation offered Rudolph a lucrative salary if he would remain with them. It posed a difficult decision for Rudolph, but the prospect of eating moss at chic restaurants and wearing all the latest antlers finally won him over. Santa was crushed. He died a broken and lonely...
...After Santa passed into the hereafter, The Santa Corporation's drive built speed. To feed its growing need for expertise, the company created a scholarship fund to train promising young elves in the ways of gift-making. Many a Ph.D. in Gift Wrap or Ribbon Tie owed his education to the corporation. These indebted techno-elves devised new gifts for the corporation to make to keep its volume of business high. They developed useless innovations that nobody needed but hordes wanted anyway. They came out with see-through lighters, scented candles, day-glo animal posters, holly-and-ivy neckties...
...people of prosperous Santaland ate a lot and slept a lot and, gradually despairing of finding any use for their gifts from The Santa Corporation--gifts that began to fill their houses to over-flowing, for they had filled the whole year with Christmas and found they had no more days to expand to--began to drink a lot, too. They sat, dry of new ideas, among mounds of cuisinards, trash mashers, yogurt-makers, decorator cologne sets, soap-on-a-rope, leisure suits, pulsating shower heads, vibrabeds, three-dimensional chess sets, digital watches, coffee-table pictorial history books, pet rocks...