Word: sanuk
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Dates: during 2000-2009
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...didn't happen. Instead, the Thai government launched a comprehensive education and prevention campaign. Brothels started using condoms. Public-service messages were broadcast on radio and television every two hours. Anti-AIDS messages--often served with a healthy dose of sanuk, the Thai sense of playfulness--were spread in schools, hospitals, police stations and courthouses. After peaking at 143,000 in 1991, the annual number of new cases of HIV infection fell to 19,000 in 2003. That still leaves 600,000 Thais living with HIV or AIDS, but it could have been much, much worse...
...didn't happen. Instead, the Thai government launched a comprehensive education and prevention campaign. Brothels started using condoms. Public-service messages were broadcast on radio and television every two hours. Anti-AIDS messages-often served with a healthy dose of sanuk, the Thai sense of playfulness-were spread in schools, hospitals, police stations and courthouses. After peaking at 143,000 in 1991, the annual number of new cases of HIV infection fell to 19,000 in 2003. That still leaves 604,000 Thais living with HIV or AIDS, but it could have been much, much worse...
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