Word: sanyo
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Dates: during 1990-1999
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...brand responsibility: that the name would instantly communicate high product quality. This is a marketing concept widely used by companies today. But at that time most companies in Japan were producing under somebody else's brand name. Pentax, for example, was making products for Honeywell, Ricoh for Savin and Sanyo for Sears...
...full swing. American consumerism is fast consuming Moscow's population. The perestroika-era novelty of Gorbachev sneaking McDonald's and Pepsi through the gates to a hungry population has begot a deluge of American products. Today, the area behind the Kremlin looks quite a bit like Times Square. Sanyo and Coca-Cola signs light up the night sky. Russians chow down at a McDonald's only a few blocks from the Kremlin, while a Pizza Hut a few blocks further down Tverskaya Boulevard faces a statue of Pushkin, Russia's national poet...
...Corp. of Hillsboro, Ore., which has designed a blimpette, that is, one so small (130 ft.), so bright (it's interior lighted) and so cheap (about $1.75 million) that four blimps circled the Super Bowl this year. Last Monday the company introduced a larger, Goodyear-size blimp (rented by Sanyo, it's flying over San Diego), a 10-passenger dirigible it hopes to use for sight-seeing trips. Blimps are also being looked at for use in surveillance and shipping. But the most nostalgic entrance will come later this year when Zeppelin Luftschifftechnik, the good people who brought...
FREED. MAMORU KONNO, 57, president of Sanyo Video Components USA Corp., who was kidnapped on Aug. 10 in Mexico; after payment of a $2 million ransom; in Tijuana. The kidnappers remain at large...
KIDNAPPED. MAMORU KONNO, 56, Japanese president of a subsidiary of electronics giant Sanyo; in Tijuana, Mexico. Konno was abducted at gunpoint as he left an employee baseball game. Kidnappers demanded a $2 million ransom...