Word: sara
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...jovial hero of this Horatio Alger story is Charles W. Lubin, 58, president of the Kitchens of Sara Lee. Like all Alger heroes, Lubin ascribes his success to a simple formula: Lubin makes what Lubin likes. What stocky Charley Lubin likes are diet-defying coffee cakes, cheesecakes, chocolate cakes and pound cakes-all loaded with calorie-packed butter and topped wherever possible with sugar icings and pecans. And Lubin's taste for rich, high-quality baked goods is clearly widely shared. Now the most profitable subsidiary of Chicago's Consolidated Foods Corp. (other brands: Monarch, Hires), Sara...
...working in bakeries, Lubin has never strayed far from the oven door. In 1935 he and his brother-in-law raised $1,500 to buy three little retail bakeries in Chicago. Sixteen years later, with a chain expanded to seven stores and a hot-selling cream-cheese cake named Sara Lee (after his daughter), Lubin decided to set up shop as a wholesale baker. By developing the technique of baking his cakes in an aluminum foil pan. then freezing and shipping them in the same container, he soon had a national business...
Five years ago, despite his fast-growing fortune, Lubin realized that he was still financially vulnerable. ''If anything happened to me, my whole estate was my business," he recalls. So he merged Sara Lee into Consolidated Foods, the food-processing, wholesaling, and retailing Goliath being assembled by Canadian-born Entrepreneur Nathan Cummings, 65. Cummings paid Lubin 170,000 shares of Consolidated stock-then worth nearly $3,000,000-and was shrewd enough to let the master baker continue to run his own shop...
Mechanical Quality. Lubin's shop is an automated showplace in suburban Chicago where cakes seem to shoot off the assembly line by magic. Sara Lee is the nation's biggest commercial user of cream cheese, fresh bananas and butter, which Lubin fanatically insists must always be 93-score AA-the best grade produced. Pumped or carted from huge storage areas, these ingredients are squeezed and squirted into an endless line of aluminum foil pans that winds through an oven at the rate of 2,400 an hour and finally out to the shipping room. But Lubin...
...that Lawrence was illegitimate. At the age of ten, Lawrence learned that his father was not the respectable Welsh gentleman he seemed, but Sir Thomas Robert Chapman, an Irish baronet who had left his wife and four daughters to run off with the children's Scottish nanny, Sara Maden. Assuming the name of Lawrence, the two proved a faithful couple and produced five sons (Thomas was the second). But the discovery of his father's misbehavior so shocked Lawrence that he forswore sex. He turned to digging up the past as an archaeologist, becoming an expert on crusaders...