Word: sarafpour
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Dates: during 2000-2009
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Wait lists are already filling up for the fourth and final creation of Lancôme's Pout-à-Porter fashion-lipstick series. The first of the collection, a dazzling red by designer Behnaz Sarafpour, sold out before it even hit stores. Two more wildly successful shades later, up-and-comer Thakoon Panichgul takes his shot with Pixel Pink, a sheer raspberry, in stores this month...
British designer Alice Temperley is the eighth to take part in Target's wildly successful GO program, which has turned young, hard-to-pronounce designers like Proenza Schouler and Behnaz Sarafpour into household names. Temperley's collection of whimsical prints and tailored pieces will be sold at Target in September...
...Following the success of Bag, Borrow or Steal, the online purveyor of premium handbags for rent, comes Wardrobe, which leases couture gowns straight off the runways. Neva Lindner, a stylist and former assistant to Katie Ford, offers the latest creations from designers like Dolce & Gabbana, Carolina Herrera and Behnaz Sarafpour in various sizes and at 15% of the retail price. Lindner's beautiful array of evening and day wear is too tempting for most of her grateful leasers to resist. Many come on a regular basis to check out the inventory, pick out a few favorites and have them delivered...
...fashion luminaries in the U.S. and Europe for the store's GO International initiative before whittling the list down to a handful. In 2006 alone, Target partnered with Luella Bartley from London and Tara Jarmon and Sophie Albou, both from Paris, on limited-edition cheap-chic clothing collections. Behnaz Sarafpour from New York City was number four...
...they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either. Neither Target executive considers these arranged marriages a flash in a Graves-designed pan. For now, at least, a matchmaker's work is never done...