Word: sarajevos
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Covering the Olympic Games can be almost as strenuous as competing in them, a test of bodily endurance and mental agility. For TIME's 20 correspondents, photographers and assistants responsible for this week's eleven pages of stories from Sarajevo, the qualifying tests meant constantly racing against the clock, as do many athletes: but theirs was the deadline clock...
There was the additional problem of getting the film to New York City. A French-made Gazelle helicopter and two Yugoslav pilots sped the film from the slopes where the skiing events were held to the Sarajevo airport, 20 miles away. There a courier took the film on a chartered Learjet to London and by Concorde to New York City. One day the airport was closed, so Frey and TIME's Yugoslav driver, Jovan Vučkoviċ, set off on a hair-raising ride over winding, snow-covered mountain roads to Mostar, 84 miles away, where the Learjet...
...second game was temporarily and perhaps mercifully blacked out by a power shortage. The six-hour time difference meant that the American setbacks were reported on newscasts well in advance of ABC's programs. And somber news from Moscow and Beirut overshadowed the celebratory glow in Sarajevo...
...only 18% of the audience, vs. 36% for NBC and 20% for CBS. The opening ceremonies on Wednesday attracted a more gratifying but still modest 27% share of viewers, vs. 26% for NBC and 25% for CBS. Thursday, ABC News and Sports President Roone Arledge, on the scene in Sarajevo, canceled a third hour of coverage because of the shortage of events, and the network's share dropped to about 21%. Said Joel Segal, executive vice president for broadcasting at the Ted Bates advertising "agency: "We expect that ratings will get better, but indications are that they will...
...wouldn't call it an unmitigated disaster." Once the weather improved and strong U.S. contenders came onscreen, ABC no doubt would recoup. But the network last month agreed to pay a staggering $309 million to broadcast the 1988 Winter Games in Calgary, Alta., vs. $91.5 million for the Sarajevo rights. That means expanding coverage or more than tripling advertising prices. The shaky push-off in Sarajevo may have been a cautionary indication that after the repeatedly profitable thrill of victory, one day there might come the agony of defeat...