Word: saran
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Dates: during 1950-1959
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Best Commercials: Sanka Coffee, Schweppes Quinine Water, Saran Wrap...
...Moths & Saran. Today, such firms as Masland, Firth, and Artloom have all switched over to the new tufted rugs. Besides cotton, the industry is now using new synthetic yarns. Masland has an allrayon rug that, it says, wears better and stays clean longer than cotton and has about the same resiliency as wool. Cost: about $10 a sq. yd. Firth has coated wool with vinyl plastic to make it wear longer; Nye-Wait and others have brought out nylon rugs that cost more than wool ($15 to $45 a sq. yd.) but wear better, are mothproof, and have a rich...
Some of the rugmakers are even experimenting with Orion and Dacron as rug fabrics. One of the newest: Masland's Saranette line ($11 a sq. yd.) made from Dow Chemical's Saran, which is softer than nylon and has the advantage of being almost impervious to ordinary stains...
Plastic Carpet. At the Chicago Furniture Show, E. T. Barwick Mills displayed the first tufted plastic carpeting. Made of Saran, a Dow Chemical synthetic, the carpet is almost completely resistant to ink and other stains, can be washed to remove dirt, and is more resistant to wear than wool rugs. Cost...
...with the most promise. Among Dow's plastic consumer items: radio cases, toys, housewares. One likely new project is volume production of titanium, the new wonder metal, if Dow can bring the cost down from the present $5 to $7 a Ib.; another is a big expansion in saran fibers for use in auto seat covers, draperies, etc. In the past few months, there has been some softening in the chemical market as a whole, but President Doan does not worry about such temporary dips. Said he: "We build in good times to catch up, and in poor times...