Word: saran
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...brain's blood vessels involving the injection of radio-opaque dye into the patient-will have already spotted the site of the aneurysm.) Then, using an artist's airbrush, Selverstone sprays the aneurysm with a mixture of plastics that combine to form a coating similar to Saran Wrap. This is tough, but too thin to give full protection against further leakage or bursting. So he sprays on a second layer, of epoxy plastic. The result: enclosure of the aneurysm in a capsule far tougher than the natural artery wall...
Best Commercials: Sanka Coffee, Schweppes Quinine Water, Saran Wrap...
...Moths & Saran. Today, such firms as Masland, Firth, and Artloom have all switched over to the new tufted rugs. Besides cotton, the industry is now using new synthetic yarns. Masland has an allrayon rug that, it says, wears better and stays clean longer than cotton and has about the same resiliency as wool. Cost: about $10 a sq. yd. Firth has coated wool with vinyl plastic to make it wear longer; Nye-Wait and others have brought out nylon rugs that cost more than wool ($15 to $45 a sq. yd.) but wear better, are mothproof, and have a rich...
Some of the rugmakers are even experimenting with Orion and Dacron as rug fabrics. One of the newest: Masland's Saranette line ($11 a sq. yd.) made from Dow Chemical's Saran, which is softer than nylon and has the advantage of being almost impervious to ordinary stains...
Plastic Carpet. At the Chicago Furniture Show, E. T. Barwick Mills displayed the first tufted plastic carpeting. Made of Saran, a Dow Chemical synthetic, the carpet is almost completely resistant to ink and other stains, can be washed to remove dirt, and is more resistant to wear than wool rugs. Cost...