Word: sarariman
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Dates: during 1983-1983
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Marriage, preferably by the age of 24, remains a woman's primary goal; the event is so significant that the average cost of a wedding is $23,000. The ideal husband is a sarariman (salary man), who is slightly older and slightly higher in status and who understands the new notions about companionship and a mate chosen for love. Nearly 60% of marriages are still omiai, arrangements made mostly through family and friends but also through counseling and computer centers, and company introduction services. A bride no longer enters her husband's household as a kind of servant...
...agree, have played a distressingly important role in lowering literary standards. Junzo Iwase, president of K.K. Bestsellers, a thriving Tokyo house, gave up publishing novels several years ago. His 100 annual titles range in subject matter from moneymaking to politics, from sports to erotica. Says Iwase: "Our readers are sarariman (salary men) whose favorite topics of conversation are office affairs and professional baseball. We knew there was a tremendous market there." Last year K.K. presented the market with How to Enjoy Baseball Ten Times More by Takenori Emoto, a former professional baseball player ("You feel tempted to make...
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