Word: saria
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...already having an impact. In Britain, big supermarkets send unsold and expired meat to companies that convert it into fuel to heat homes. Since 2001, the German biofuel company Saria takes greasy animal fats and cooking oil from caterers and restaurants and then turns it into renewable energy used for power stations and manufacturing plants. Saria found using animal oil instead of vegetable oil is not only a cheaper alternative, but it also produces less harmful emissions, delivers better engine efficiency and reduces noise pollution...
...from low-cost producers caused prices and profits to plunge, Indian growers have struggled to pay the country's 1 million tea workers. Unpaid employees launched a wave of strikes, while some owners sold or simply abandoned their plantations. "Many tea plantations became totally unviable," says Shiv K. Saria of Soongachi Tea Industries, which owns five tea farms in northeastern India. Estates went bankrupt because they were selling at below-cost prices and banks wouldn't lend any more...
...Indian firms are taking their teas straight to consumers by marketing directly online. Assam Co. also opened the popular Camellia chain in Kolkata (formerly Calcutta) this year, and Soongachi Industries has launched Infinitea, a hip, upmarket tea bar in Bangalore that sells more than 70 brews. Soongachi's Rishi Saria, 30, gave up a software-engineering job in Bangalore to return to Darjeeling and take on marketing for the family company. His cousin Gaurav Saria now heads Infinitea. "Our generation is focusing on improving our quality, product mix and positioning," says Rishi...
...Saria family and other tea producers are getting some help from the Indian government. State research institutes have committed $18 million to developing higher-yielding seeds and machinery to suit small growers, and the government is looking at introducing electronic auctions to make transactions faster and fairer, especially for the little guys. An additional $41 million fund gives tea producers incentives to process tea as more desirable--and profitable--long leaves rather than as granules...
...such prototype is Infini-tea, tel: (9180) 5114 8810, a restaurant-cum-tea room marketed as the first of its kind in India. Gaurav Saria, the chef-patron, belongs to a family that owns several tea estates in Darjeeling. His mission is to cleanse the palate of a country used to thick, milky, spiced chai?hence a menu that includes ginger tea, white tea (brewed from the youngest tea leaves), and organic Nilgiri, Darjeeling and Assam teas, all served in white china, with an hourglass to measure brewing time. Reasonably priced European fare?quiches, bruschetta, pastas and such?is offered...