Word: sarno
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Jackpot. Such rowdy Big Top atmosphere is new to Las Vegas, where the winning casino formula has been to pack in the crowds with the lure of big-name entertainers, then leave the customers with nothing else to tempt them but gambling. Jay Sarno, 47, who two years ago opened the garish, pseudo-Roman Caesar's Palace, is trying a new approach. As principal stockholder of Circus Circus, he is counting on the casino's being so different that everybody who visits Las Vegas will have to stop in once out of plain curiosity. And if the carnival...
...first month, Sarno's midway attraction seems to be paying off. Circus Circus has drawn an average of 15,000 people a day, including the woman who on opening day broke her leg sliding down a fire pole intended to convey guests from level to level (the pole is no longer in use). Some customers still grump at the amusements. "It's like Disneyland," said a restaurant manager from Covina, Calif. But most are enthusiastic. "It's just like when I was a kid," said Robert Locke, a retired steamfitter from Long Beach, Calif. Said Mrs. Sigmund...
High-Stakes Monopoly. Other casino operators are watching closely to see if Circus Circus is a foretaste of what is to come in Las Vegas. Owners are finding that, though gross gambling revenues are still growing (up 14.3% last year), their profits are being cut by what Sarno calls "the spiraling cost of customer attraction." A top entertainer like Frank Sinatra can command $100,000 a week; a production of Fiddler on the Roof costs $70,000 a week...
...peculiar menage and even playing a part or two in it. Osborne has written the role with a number of spendidly tinny or stilted lines ("Darling, why didn't you come to me?" "It won't be very pleasant, but I've made up my mind...") and Janet Sarno delivers them as though they are distantly remembered formulations from one of her many performances...
...Anne's, scores of parents went on to the county morgue, a dark building surrounded by police ambulances with red lights flashing. There bodies were sectioned off beneath white sheets by aproximate age and sex. "Maffiola?" a hite-coated attendant called out. "The Maffiola family?" Another attendant died: "Sarno? Anyone here for Sarno?" A deputy coroner told a registrar: "Better leave room for 100 names." The names: Michele Altobell . . . Karen Baroni . . . David Biscan . . . Philip Tampone . . . Christine Vitacco . . . Wayne Wisz. The toll: 91 dead-53 girls, 35 boys, three nuns-and more than 100 injured...