Word: sarnoff
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Dates: during 1950-1959
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Your David Sarnoff July 23 article was terrific. The cover itself was close to being a masterpiece. While being ostensibly a picture of General Sarnoff on a background of RCA 45 r.p.m. multicolored records (the "5-inch record with the 6-inch hole," as it was first laughingly referred to), it was, to a radio engineer, a greatly enlarged artist's representation of the face of one type of RCA color television picture tube. This tube has red, blue and green dots in a mosaic pattern similar to Artist Chaliapin...
Major Weakness. Sarnoff's lack of interest in some of the commercial aspects of radio may account for the fact that RCA's brilliant record in research and financing has not been equaled by its sales record-until recently. The man who has done much to eliminate this weakness is Frank M. Folsom, onetime vice president of Chicago's Goldblatt Bros, and Montgomery Ward, and chief of the procurement branch of the Navy during World War II, who joined RCA Victor...
...chairman, Sarnoff lets President Folsom handle most executive details. Folsom is thus the empire's only heir apparent, but at 57, he is close to Sarnoff's own age. There are a few able younger men coming up, but RCA's major weakness is lack of a solid second echelon of younger executives. Its size often makes it hard for RCA to turn fast enough to cope with the crack team of Paley and Frank Stanton at smaller...
...years ago the slow-playing record that revolutionized the phonograph business. Not long after that, CBS raided NBC's radio shows, snatched away such top stars as Jack Benny, Amos & Andy. At the time NBC lost the stars, it looked as if it would be hard hit. But Sarnoff has a way of coming out ahead, despite defeats. After the rumpus over the long-playing records died down, business for all record companies, including RCA, picked up. Thanks to the astounding spread of television, the network has hardly missed its radio stars...
...Sarnoff, these were all skirmishes, nothing to scare him from his plans to expand RCA into new territory. He is already itching to put RCA into the electric-appliance business, NBC into the movie business (to make films for television), and is planning a "pay-as-you-hear" TV system which would not depend on telephones as does Zenith Radio Corp.'s system (TIME, June 4). Above all, he is confident that the vast sums he has poured into research will continue to pay off with more spectacular advances than even his color television tube...