Word: sarnoff
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...DAVID SARNOFF by Eugene Lyons. 372 pages. Harper...
...looks less at the price tag nowadays than at quality, fashion, style, color. The biggest new main-line item is the color-TV set. Stores are selling all they can get-and in some cases letting go sets that they were saving for Christmas. RCA's David Sarnoff last week predicted that sales this year will hit 2,500,000. The TV-set and TV-tube makers cannot turn out sets fast enough to keep up with demand...
...consumptive neurotic who was once led by a doctor from a board of directors' meeting in raving hysteria. These great robber barons all had the stuff of celebrity, and all of them have already been documented to death. But not Russell Sage, who was, according to Biographer Paul Sarnoff, more powerful than them all and as eccentric...
...year career he cleaned up in everything from lead mines to trotting tracks, ruled a vast network of railroads that spread from Ohio to the West Coast, established himself as the man who banked the robber barons, eventually scrambled to the top of a $100 million heap. Sarnoff also makes it clear, sometimes inadvertently, that Sage was a liar, a swindler, and a vivid illustration of that cliché about the desire for money being the root of all evil...
Partly because he cunningly let others take the credit (and the blame) for his mephitic machinations, partly because he carefully left few letters or other memorabilia, a full-length biography has never before been written. Author Sarnoff, 46, a Wall Street broker by profession, pays little mind to literary style or organization, but has done his historical homework thoroughly...