Word: sarnoff
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With its National Broadcasting Co., its soaring business in color television, and its $560 million a year in defense and space sales, the Radio Corporation of America has long been the world's No. 1 electronics company. Its imaginative and aggressive chairman. David Sarnoff, has ambitions for RCA to be much more than that. Having just emerged from six years of losses on its computers, RCA has twice this month raised its bid to grab more of the world wide computer market now dominated by International Business Machines. In its most costly move since entering the field...
Last week Sarnoff arranged another alliance with potentially vast consequences. In what would be a $140 million stock swap, he offered to absorb Prentice-Hall Inc. of Englewood Cliffs, N.J., a leading publisher of textbooks and specialized business literature. Although Prentice-Hall's 1963 sales of $68.4 million are dwarfed by RCA's $1.78 billion gross revenues, the merger could result in revolutionary advances in communications and teaching methods by linking electronics with the printed word -for instance, computer-controlled printing at fantastic speeds delivered electrically to homes and offices...
...brokerage and investment. The company is also developing audio visual devices and programmed materi als for teaching. Says Chairman (and cofounder) Richard Prentice Ettinger: "We're going into an era of education involving more than books. We'll put our knowledge together and beat every body." Added Sarnoff: "I believe this will advance the art of communications as a whole...
...Orange Mink. "The important thing," says Robin Butler, "is simplicity and ingenuity." To that end, she tucks an apron around her Dior and cooks her own meals. Felicia Sarnoff, 37, second wife of the board chairman of NBC and mother of two small children, buys her clothes at Jax, Saks and Lord & Taylor, scorns "the group that thinks it's chic to whip over to Paris, sit around in hot, stuffy rooms and have 80 fittings." She is pleased with the trend to more and more formal dinners, which she prefers to "those mad mob scenes at cocktail parties...
...record $2 billion for electronic data-processing gear, ranging from $90,000 small computers to $5,500,000 machines capable of 2,500,000 calculations a second. So broad is the variety of computer users that there are more than 1,000 programming "languages"; last week RCA Chairman David Sarnoff urged that the scientists put their minds to devising a standard system to replace the "technological Tower of Babel." That will be difficult if only because computer technology is changing so rapidly. Most important, computers are being brought into the executive suite, are helping to make more and more executive...