Word: sarnoff
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...Robert Sarnoff Appointed Chairman of NBC: It's a great American success story. He started with native ability, and suddenly his father took a liking...
...Instead of Telemeter's pay-as-you-see plan, there may be a charge account for home entertainment, a tempting feature that could cause trouble. Above all, will programs freed from sponsor and ad-agency control be better than the offerings of sponsor-supported networks? NBC President Robert Sarnoff argues that they will not, that pay TV will have to track down the mass audience just as the commercial networks do now, and in the end the home-bought product will be indistinguishable from the networks' present offering...
...counter pay-TV partisans: the toll system will allow quality shows to find their own markets, should be able to cover for its paying armchair audiences many topnotch attractions that have been inaccessible to TV so far-opera at the Met, Broadway shows, first-run movies. Sarnoff's dismal prediction, say pay TV's supporters, merely represents a part of the networks' long lobbying against pay TV. Pay proponents have complained to the FCC that the networks have editorialized against them on the air, formulated a phony "grass roots" campaign to impress Congressmen, taunted kids with...
...public interest for selfish purposes, CBS President Frank Stanton has nevertheless assured stockholders that if the worst happened, CBS is prepared to take the pay way too. And the trade nurtures the rumor that NBC has a toll system in the works. "If the pay system develops," said President Sarnoff early this year, "free television, as we know it, would face disintegration, and we would have no alternative but to join the coin collectors of the future...
After the Paar walkout that was heard round the world (TIME, Feb. 22), things looked bad for a while. General David Sarnoff, jeered the Herald Tribune's Columnist Art Buchwald, had ordered "NBC's First Territorial Lawyers' Brigade to surround Paar's house and dig in. All leaves of the Fourth Airborne Public Relations Division were canceled, and every vice president under the age of 70 was mobilized and armed with statements." Then Jack finally decided to take a vacation in Hawaii and Hong Kong-but for some reason, he went by way of Florida. Somehow...