Word: sarnoffs
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Dates: during 1950-1959
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Onetime office-boy David Sarnoff, who rose to be board chairman of the Radio Corp. of America, was made an honorary Doctor of Humane Letters by the University of Louisville...
Even with the Voice of America going full blast, how could the U.S. be sure that anyone was listening? Interviewed last week on Meet the Press (Sun., NBCTV, 5 p.m. E.D.T.), RCA Board Chairman David Sarnoff suggested that the U.S. build 50 million $2 radio sets and give them away behind the Iron Curtain...
Each miniature set, Sarnoff said, could be equipped specifically to pick up Voice of America broadcasts. The whole project would cost about $100 million; in return the Voice of America would get a potential audience of 250 million. Facing the TV cameras, Sarnoff cautiously added: "There are a number of ways to get them into the satellite nations, and even into Russia, but I think perhaps I should not discuss those ways in an open forum...
Endorsers. To back his plan, he brought along enough distinguished endorsers to make other admen ulcerous with envy. David Sarnoff, board chairman of the Radio Corporation of America, thought the Iron Curtain countries could be ringed with U.S. transmitters at a cost of about $200 million. Lieut. General Walter Bedell Smith, onetime U.S. ambassador to Moscow, guaranteed that Russian satellites would be a "most fertile field," with some 4,000,000 Soviet radios also within reach, and an average of seven listeners to each set. Russia's frenzied efforts to jam Voice of America broadcasts, he added, were proof...
...some of TV's blood-&-thunder children's shows. Dedicated to current events, United Nations, developments in the arts & sciences and other worthy projects, Watch the World has been heavily plugged by educators. Facing the impossibility of keeping small fry from watching TV, RCA Board Chairman David Sarnoff said: "The important thing now is how to use the medium of television affirmatively for children...