Word: sarnoffs
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Dates: during 1950-1959
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...with his chip-on-shoulder, seemingly ad-libbed yuks. Not everyone has been convulsed. A bitter, nervous type, Sahl talked himself right out of two TV contracts by tactlessly placed sallies, offended network brass by opening one NBC spot with: "Well, kids, if we're good today, General Sarnoff might like us, and if he likes us he'll go to Charles Van Doren and get us more money...
Some see the way out of this wilderness in unsponsored subscription TV. But General David Sarnoff, president of RCA, says that the prospect of viewers in three million homes placing dollars in coin boxes to see a program would be so attractive that all good programs would go under this system, and substantial free entertainment would end. It is too easy to blame Madison Avenue for commercialism. The Avenue is merely the tool of the corporations which it serves. To decry commercialism is to decry the present American spirit...
...little man's awe of the tycoons soon rubbed off. Prime targets such as Nelson Rockefeller, RCA's David Sarnoff and Marcel Palmaro, head of Lehman Bros.' foreign department, were soon being buttonholed by Burmese industrialists, Taiwan manufacturers, Brazilian bankers. Projects from underdeveloped countries eager for foreign capital were produced by the hatful. India is ready to open its great bamboo forest in the Mysore province for paper and pulp production if it can get $8,500,000 in foreign exchange in return for half ownership. India's Orissa province needs $1,500,000 in foreign...
...mummer's parade of station-break plugs (Dorothy Kilgallen, Billy Graham, Coty Curl-Set), it looked as if Comedian Paar might be able to realize NBC's hopes of keeping TV "live" after 11, when many U.S. homes are surfeited with aged Hollywood movies. Boss Bob Sarnoff was so pleased that he sent Paar a pair of huge gold cuff links, and Program Chief "Mannie" Sacks sent "congratulations with a few suggestions...
...David Sarnoff LL.D...