Word: sarnoffs
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Dates: during 1950-1959
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...timetables. He pushed the so-called "magazine concept" of selling TV ad time to several sponsors per show, popularized the hour-and-a-half "spectacular" program, thought up NBC's Wide, Wide World and long-winded Monitor. But all this was not entirely to the liking of David Sarnoff, 64, board chairman of NBC's parent company, Radio Corp. of America. Madison Avenue gossiped that Pat Weaver was getting too much personal publicity-and at a bad time: NBC's share of the TV business and ratings were dropping. In November, for the first time...
...change apparently made Bob NBC's chief executive officer, the position that Weaver had once had. A native of Manhattan and a Harvard graduate ('39), Bob Sarnoff started to learn broadcasting as a Navy communications officer, later worked for the Des Moines Register and Look magazine, before he joined NBC as a time salesman in 1948. He proved a good salesman and capable administrator, was moved up to NBC vice president in 1951 and executive vice president...
Concluded the businessmen: the problem of Negro workers is no longer one of getting hired but of getting promoted. To that end, they urged Negroes to equip themselves for better jobs now open to them. Said RCA's David Sarnoff: "We have spent proportionately more time, effort and money seeking qualified Negro engineering graduates than we have had to spend to recruit young engineers in general . . . Negroes do not sufficiently seek technological careers...
...over, Major General George I. Back, chief signal officer, hailed it as the beginning of a new era: "Just as the introduction of gunpowder . . . revolutionized the weapons of ground warfare, television will inject an entirely new concept into military communications." Also on hand was Brigadier General (ret.) David Sarnoff, whose Radio Corporation of America had collaborated with the Signal Corps in developing combat TV. Sarnoff also saw "a new era in tactical communications . . . which will enable a commander to keep a watchful eye on every section of the battlefield." General Matthew B. Ridgway, Chief of Staff, seemed a little less...
That night the papers carried the news which for a week had been kept a strict secret even from his own musicians: Arturo Toscanini, the greatest performing musician alive today, had retired. For almost a fortnight, his letter of resignation to RCA Board Chairman David Sarnoff had rested, unsigned, on his desk. Abruptly, on his 87th birthday, Toscanini made his decision, ran upstairs and signed it. Excerpt: "And now the sad time has come when I must reluctantly lay aside my baton and say goodbye to my orchestra ... I shall carry with me rich memories of these years of music...