Word: sarnoffs
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Dates: during 1950-1959
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...urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal (complete with preamble) as neatly put up as a packet...
Belated Recognition. Kintner began by giving NBC's official chronology of the Twenty One affair. When Herbert Stempel made his first charges that the show was crooked in September 1957, NBC officials did not report the matter to Kintner or Board Chairman Robert W. Sarnoff, but took Producer Dan Enright's assurance that Stempel was lying. A year later, when the Stempel charges finally broke in the press, NBC still took the word of Producer Enright and his partner, Jack Barry, relying largely on their "excellent reputation"; Kintner was not asked and did not tell the committee that...
Other Frauds. More significant even than the question of the networks' culpability or negligence about the quiz shows was the question of what the whole affair suggests about the TV industry in general. "It could happen to anyone," says NBC Board Chairman Robert Sarnoff. But it seems plain that the special TV environment, with its relentless pressure for higher ratings and higher profits, was at least in part to blame. Newly aroused by the Washington hearings, critics of television began looking for other kinds of coaxial fraud...
CLIENT RCA had problems with people. It was tightly bossed by prideful, brilliant David Sarnoff, who did better at creating products than marketing them. Its scientists performed better than its managers. When Burns arrived on the scene, RCA brass bared the corporate soul and accounting books. Burns worked up 100 monumental reports suggesting changes in RCA. To launch RCA in TV, Burns advised its National Broadcasting Co. to spend freely on a few outstanding shows and fill the other hours with low-budget shows; it proved to be NBC's success formula, set the pattern for other networks...
...known outside the trade, to have attracted so much high-powered devotion? Wiry, long-faced Manie (pronounced Manny) was a longtime recording executive for Columbia Records, later a vice president of both NBC and RCA, and he died last year of leukemia at 56. Says RCA Board Chairman David Sarnoff: "He was the most selfless man I ever knew." Frank Sinatra credits him with "a closetful of right arms." Adds Variety Editor Abel Green in a bathetic burst: "His was the unashamed opening of the pores of human kindness...