Word: sarnoffs
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Dates: during 1960-1969
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...Actually, the first demonstration of TV by David Sarnoff [Oct. 7] was given in 1930. It was by closed circuit from the studios of RCA Photophone on the eleventh floor of 411 Fifth Avenue, to a Broadway theater packed with the press and theatrical, radio and movie world hierarchy. A young junior exec on the scene at the time, I was recruited to give a five-minute performance under green grease paint, but without rehearsal or direction. It was the golden opportunity for an aspiring actor, but I flunked it completely because of stage fright. Mr. Sarnoff kept...
...years earlier, in 1915, Sarnoff had proposed a "radio music box," predicted it would bring music, lectures and reports of national events into the American living room. In the confusion of World War I, Sarnoff's memo had been pigeonholed. Now he dug it out, showed it to Owen Young. Sarnoff's boss was enthusiastic, but the RCA board would agree to put up only $2,000-which Sarnoff spent to transmit a broadcast of the Dempsey-Carpentier heavyweight championship fight.- Heard by 200,000 wireless enthusiasts, the broadcast caused a sensation, and RCA began developing sets immediately...
Always focusing ahead, Sarnoff conceived the radio phonograph, negotiated the acquisition of the Victor Talking Machine Co., then immersed himself in developing Vladimir Zworykin's miraculous iconoscope for commercial television. The vision became a reality at the 1939 World's Fair, when, in the first public demonstration of TV, Sarnoff himself intoned from the screen...
...Pillbox. Elected RCA's board chairman in 1947, Sarnoff weathered the roughest of electrical storms in 1950 when the FCC licensed the CBS color television system nationally, turned thumbs down on RCA's. Sarnoff retreated to the labs. Within a year, his scientists had worked out a system that virtually elbowed CBS out of the picture...
Adviser to Presidents, U.S. Army brigadier general and chief communications aide to Dwight Eisenhower in Europe, Sarnoff, at 75, would be more than justified if he were to retire. But he remains "too fascinated with the fu ture." Although he has relinquished his title of chief executive officer...