Word: sarnoffs
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Dates: during 1990-1999
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...Sarnoff next saw the potential of the iconoscope, a proto-television patented by Vladimir Zworykin in 1923. Within five years Sarnoff had set up a special NBC station called B2XBS to experiment with what came to be known as television. In 1941 NBC started commercial telecasting from station WNBT in New York City, but once again progress was delayed by war. Sarnoff served as communications consultant for General Dwight D. Eisenhower, who later named him a brigadier general. The title stuck. And in the halls of 30 Rockefeller Plaza, Sarnoff became known as "the General...
After the war television was unleashed. As a shrewd businessman who mixed as easily with scientists as with corporate leaders, Sarnoff fought for patents and the right to advance the technology of the medium. Called ruthless by his rivals, he once said, "Competition brings out the best in products and the worst in men." And when others would complain that his focus was more on technology than on programming, he said, "Basically, we're the delivery boys...
...strong-willed management style gave him the label of not always being "talent-friendly," although he was close to great musicians like Arturo Toscanini. Sarnoff managed to survive a major raid orchestrated by CBS boss William S. Paley, who lured several major NBC stars. But if Sarnoff lost a battle, you could always bet on his winning the war. Under his leadership NBC had the first videotape telecast and the first made-for-television movie...
...Sarnoff retired as RCA chairman in 1970 and died a year later. RCA became a conglomerate, diversifying broadly--and unsuccessfully--before being taken over in 1986 by GE, the outfit that started RCA and was forced to divest...
...broadcast industry has changed since then, and is undergoing the same kind of technological revolution that occurred when Sarnoff introduced television. Still there are programmers and producers with great passion for the medium, and we count ourselves among them. But now these broadcasters have had to embrace other media as well--cable and the Internet--to avoid being crushed by the furious pace of technology...