Word: sarnoffs
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Died. David Sarnoff, 80, the radio-TV pioneer who organized the National Broadcasting Company and became head of RCA Corp. (see BUSINESS...
...scrawny nine-year-old from Minsk clambered out of steerage class and onto the hardscrabble streets of Manhattan. Before he died last week at 80, David Sarnoff rose to rule one of the last great personal autocracies in U.S. industry, the $3.3 billion-a-year RCA Corp. Though he was neither scientist nor inventor, he probably did more than any other American to bring radio, television and color TV to the masses. With considerable justification, "General" Sarnoff* cast himself as the father of the entire electronic-communications industry. "In a big ship sailing in an uncharted sea," he would...
Chances that Paid. Sarnoff's special gift was that he was not only a visionary but also a hustling salesman who could persuade scientists and capitalists to invest their brainpower and money to make his own dreams of the future come true. As a teenager, he taught himself telegraphy and talked his way into an operator's job at the Marconi Wireless Telegraph Co. of America. A classic tragedy gave him a big break; the Titanic sank in 1912, and Sarnoff stayed at his key for 72 hours in New York, relaying the news to the world...
...company was bought from its British owners after World War I by General Electric, which changed its name to Radio Corp. of America. Sarnoff became general manager and, during the 1920s, persuaded its reluctant owners to invest in a series of chancy schemes. His restless drive led RCA to mass-produce home radio sets, to set up a broadcasting network (NBC) and to make the company's first tentative steps into television. By 1932, when the trustbusters forced the company's owners to spin off RCA, Sarnoff had been president for two years. He led by sheer force...
Television did not even have radio's early period of individual adventure. It was born full-grown from the head of NBC chief David Sarnoff, with commercial radio's soiled silver spoon firmly embedded in its mouth. It didn't take long to develop I Love Lucy, My Little Margie, and Ed Sullivan's Talk of the Town, In various facsimilies, they're still being aired...