Word: sarnoffs
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RUSSELL SAGE: THE MONEY KING by Paul Sarnoff. 398 pages. Obolensky...
BETHANY COLLEGE (W. Va.) Robert W. Sarnoff, P.S.D., chairman of the board of NBC. You have provided the world's most distinguished baby sitter in millions of homes...
...parent company, the Radio Corporation of America, color it green. Under the prod of Board Chairman David Sarnoff, 74, the company sank $130 million into color TV before getting a penny out. Now RCA manufactures most color-television tubes, licenses the rest. With an estimated 3,000,000 color sets (which start at about $380) now in use in the U.S., and with the new NBC schedule as a come-on, the number is expected to jump...
Precisely because the program is vague and voluntary, its success will depend primarily upon how businessmen react to it. Such industrialists as G.M.'s Donner and RCA's David Sarnoff pointed out that their companies already have favorable trade balances, thus implying that the President could expect little more from them. A number of bankers echoed the criticism made by European financial leaders that Johnson had attacked the symptoms rather than the basic causes of the deficit. They pointed out that, in a rush to beat the voluntary controls, U.S. banks have probably already exceeded...
...what may be an ultimate even in Hollywood home projection facilities, Wasserman's movie-screening room is actually a separate building-with a sliding aluminum roof and enough couch-side buttons to thrill General Sarnoff-one for controlling stereo, others for tape machines, radio, and the movie sound-track volume. As he sits in this room and judges all he has done in the past few years, he has a great deal more in mind than the simple Hollywood formula: "If it makes money, it's good...