Word: sarnoffs
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...Radio Corp. of America, the master's voice belongs to Chairman David Sarnoff, and it has been rather cheerless in recent years. By 1960, two ambitious projects had pulled RCA profits down to a bare 2.4% on sales. One was Sarnoff's gamble on color television-a burst of red on the ledger books. The other was RCA's assault on the grimly competitive computer market; the figures that RCA computers produced were all minuses...
...Robert Montgomery, 58, actor and television producer, and Brigadier General David Sarnoff, 71, RCA board chairman, both in good condition after being parted from their gall bladders in separate Manhattan hospitals...
...immediately distributed among the hotel staff. By the time he checks out, the VIP card will be completed by notations of the guest's preferences in accommodations, flowers and liquor. The lady who "can't stand green" is kept in rose. Because RCA's General Sarnoff prefers Suite 486 in a wing of the hotel that is not air-conditioned, special 220-volt lines are run to the room, air-conditioner installed, along with (naturally) an RCA color television set. Shell Oil Co.'s Director H.S.M. Burns likes "Wild Turkey" bourbon, finds a fifth...
...Sarnoff stoutly defended rating systems as the best way to find an audience and understand its nature. NBC Vice President Hugh Beville backed this up with the observation that viewers do not always mean what they say when they howl for culture. During a test conducted in Pittsburgh, a large majority of interviewees declared that they craved opera, philosophy lectures, etc., on the air. But virtually none of the same people had bothered to watch the opera and the philosophy lectures that had been broadcast in Pittsburgh that week. One commissioner wanted to know who had watched...
...most the commission could get out of Sarnoff was a grudging concession: "I think there are occasions when a slap on the wrist, or a little harder than that, helps. I don't object to that." Said Minow tartly: "Unless we are going to have more than slaps on the wrist, the industry is going to have to be forthcoming with some proposed changes...