Word: sarnoffs
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...replace Burns, RCA's proud, patriarchal Chairman David Sarnoff, 70, turned inside to a 31-year RCA veteran: Dr. Elmer W. Engstrom, 60, the company's precise, professorial senior executive vice president who has specialized in research, defense and space business. The 5-ft. 7-in. Engstrom-he is called "Shorty" by his intimates, including even the 5-ft. 8-in. Sarnoff-got his University of Minnesota degree (class of '23) in electrical engineering, has long been associated with developing RCA's color television, a pet Sarnoff project. A top contender for the presidency back...
...dropped its color programing, NBC has developed the field essentially alone, with its parent company RCA manufacturing all the color picture tubes sold in the U.S. Until recently, color was a loss leader for RCA, but in his year-end report last month Board Chairman General David Sarnoff cozily if vaguely mentioned color profits "in seven figures," and said that RCA color "has achieved the status of a more than $100 million-a-year business." Some 600,000 color sets are now in use, and last year alone roughly 100,000 were sold...
...Critic John Crosby, this was his cup of chlorine, and last week he took over where Critic Williams had left off. In his New York Herald Tribune column, he expanded the argument into a general indictment of recent NBC network policy under President Robert Kintner and Board Chairman Robert Sarnoff...
Calling Crosby's column "vindictive" and "distorted," Sarnoff, Kintner & Co. objected that he is "not informed, hates television, and uses his column as a springboard to bounce quips off." He was unfair, they said, to compare today's programing with the show spectrum of the Weaver era, since ABC had meanwhile emerged as a third major network, and it was competitively necessary to match its frank and potent mediocrities. What really bothered the NBC brass was not Crosby's charge of mediocrity but his suggestion that the network is not making money. As part of the parent...
Many companies try to cut costs in small but effective ways that are overlooked in times of plenty. NBC Chairman Robert Sarnoff now has two secretaries instead of three. American Airlines, which had more than a 50% decline in first-half profits, has decided to re-use plastic dishes from its food trays instead of discarding them. Minute Maid Corp. tallies the length of all long-distance phone calls, gives a "Joe Blow" award to the longest-winded employee. Savings per year...