Word: sarnoffs
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...Sarnoff's technical ability propelled him quickly through the ranks at Marconi, and in 1915 he submitted an idea for a "radio music box" at a time when radio was mainly used in shipping and by amateur wireless enthusiasts. He believed his device would make radio a "household utility" like the piano or phonograph. "The idea is to bring music into the house by wireless," he wrote in a memo. It was regarded as commercial folly. But he would soon have another opportunity to find backing for his idea. After the Great War, in 1919, RCA was formed by General...
...Sarnoff had it all figured out: for RCA to sell radios, it had to have programming--music, news, sports. On July 2, 1921, he arranged the broadcast of the Jack Dempsey-Georges Carpentier prizefight (great ratings in the male demos), which was a watershed event. Within three years the radio music box, now called the Radiola (price: a hefty $75), was a success, with sales of $83.5 million...
...Sarnoff's career took off. His next epiphany: the fastest path to profits would be to create national broadcasts by stringing together hundreds of stations. In other words, a network. In 1926, as general manager of RCA, he formed the National Broadcasting Co. as a subsidiary...
...Sarnoff next saw the potential of the iconoscope, a proto-television patented by Vladimir Zworykin in 1923. Within five years Sarnoff had set up a special NBC station called B2XBS to experiment with what came to be known as television. In 1941 NBC started commercial telecasting from station WNBT in New York City, but once again progress was delayed by war. Sarnoff served as communications consultant for General Dwight D. Eisenhower, who later named him a brigadier general. The title stuck. And in the halls of 30 Rockefeller Plaza, Sarnoff became known as "the General...
After the war television was unleashed. As a shrewd businessman who mixed as easily with scientists as with corporate leaders, Sarnoff fought for patents and the right to advance the technology of the medium. Called ruthless by his rivals, he once said, "Competition brings out the best in products and the worst in men." And when others would complain that his focus was more on technology than on programming, he said, "Basically, we're the delivery boys...