Word: sarnoffs
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...elsewhere on TV. But NBC was in no mood to lose a topnotch performer - and moneymaker. All week long newspaper re porters haunted Paar's suburban home in Bronxville, recording every sob and sigh. According to Paar, even NBC President Robert Kintner and NBC Chairman Rob ert Sarnoff had tried to reach him by phone. "They're not bad people as net work executives go," said Paar, but he would not talk to them, hoped to leave on a long vacation. Then he told another story - this time about a poor man who owned only...
...Brando? In working out the show, producers and cast had a few problems with the medical profession. After reading the script, Dr. Russell Meyers, chief of neurosurgery at the University of Iowa, sent off a flamboyant, eight-page, single-spaced letter to NBC Chairman Robert W. Sarnoff. Meyers had many complaints, centering on the script's "implicit false optimism." One claim that Dr. Meyers disputed in particular was the script's suggestion that Photographer Bourke-White's surgeon had invented the special technique used in her operation. The technique should be credited, said Meyers, to Meyers...
With the insistence of a TV commercial, RCA Chairman David Sarnoff and his subordinates have repeatedly predicted that profitable color television was just around the corner for RCA. Last week Sarnoff announced that the corner had finally been turned. In 1959, RCA sales of color television sets ran 30% ahead of 1958, and for the first time since RCA entered the field in 1954, receipts exceeded expenses. But Sarnoff and RCA declined to say how many color television sets were sold. Industry sources guessed that RCA, the leading color-set producer, probably sold around 200,000 in 1959. Still...
...urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal (complete with preamble) as neatly put up as a packet...
Other Frauds. More significant even than the question of the networks' culpability or negligence about the quiz shows was the question of what the whole affair suggests about the TV industry in general. "It could happen to anyone," says NBC Board Chairman Robert Sarnoff. But it seems plain that the special TV environment, with its relentless pressure for higher ratings and higher profits, was at least in part to blame. Newly aroused by the Washington hearings, critics of television began looking for other kinds of coaxial fraud...