Word: sarnoffs
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Secret Weapon. To get the weapon he needed, Sarnoff prodded RCA, not a nimble organization, into an amazing burst of speed to improve its color system. Last week, in his Radio City Exhibition Hall, Sarnoff put on a demonstration for some 200 radio and television reporters, who saw a 20-minute program starring Nanette Fabray and Singer Yma Sumac on RCA's new color tubes.* There was no blurring or running of colors, even in the fastest movement, e.g., a pair of performing lovebirds flapping their wings. As a show topper, an RCA mobile unit focused on a swimming...
...Sarnoff is far more cautious. He says...
Many a TV man thinks that Sarnoff's five years is too long. One big reason is that when FCC made its decision last fall, TV setmakers were almost solidly against the CBS system, because they were up to their ears in orders and wanted to make no changes that might upset sales...
Whatever technical or bureaucratic difficulties may lie ahead of RCA's color system, it was clear from last week's demonstration that Sarnoff was fighting his way out of a tough spot...
...more than 50 of his 60 years, Sarnoff has been doing just that. Driving through obstacles is his habit, his joy, his bitter necessity. He says: "There are three drives that rule most men: money, sex and power." Nobody doubts that Sarnoff's ruling drive is power. Says a deputy: "There is no question about it, he is the god over here...