Word: sarnoffs
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Radio-Western Union. Last week David Sarnoff, vice president and general manager of Radio Corp., and Newcomb Carlton, president of Western Union, sailed for Europe on the Aquitania. The incident strengthened rumors concerning a Radio-Western Union merger. Chief obstacle to a union between Radio Corp. of America Communications, Inc., and the Western Union Telegraph Co. is the White Act, Federal law forbidding the merger of wire and radio companies. It is believed, however, that Radio and Western Union will soon conclude an operating agreement. Later an effort will be made to amend the White Act to permit a merger...
...lecture is one of a series on the radio industry which has been delivered in this course recently. Last week David Sarnoff, general manager of the Radio Corporation of America, addressed the members of the course on "The Development of the Radio Art and the Radio Industry since...
Although its development appears to have been simple, Sarnoff said he had to pay millions for patents. When his company, the Radio Corporation, had bought all the available patents, it required that all competitors who wished to use these patents should secure licenses. The introduction of licenses tended to stabilize the business...
...organization of broadcasting companies. The broadcasting stations connected by a net work of telephone lines, are supported by advertising. Dodge Brothers Automobile Company used a great deal of radio advertising to introduce its new car. Although it costs $60,000 an hour to advertise over the air, Sarnoff went on to prove that the cost is reasonable compared with the cost of magazine advertising...
...Radio Corporation is now working to develop television. When perfected, it will be of great help to business firms as they will be able to send photographs of bonds and checks across the country and across the ocean. Looking into the future, Mr. Sarnoff saw a time when mail would be sent by television. Another field of experiment is the talking moving picture. Sarnoff concluded his lecture by stressing the fact that the radio is essential to modern business...