Word: sasha
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Dates: during 2000-2009
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...Barack Obama's phenomenally poised, incredibly adorable daughters smiled and waved for the cameras at the Inauguration, J. Crew got a spot on the world's biggest showroom floor. The preppy, upscale retailer was quite happy to spread the word on Tuesday that Malia Obama, 10, and her sister Sasha, 7 (or Radiance and Rosebud in Secret Service parlance), were decked out in J. Crew's children's line, called Crewcuts, for the big event. Malia wore a deep periwinkle blue coat to her dad's swearing-in, while Sasha went for an orange-and-pink combo. Fashionistas raved about...
...course it will.) The Obamas paid for all the clothes, J. Crew insists, and they did not guarantee that they would wear the company's outfits for the Inaugural events. J. Crew found out about their fashion choices along with the rest of the world. (See pictures of Sasha and Malia Obama at the Inauguration...
...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...pictures of Sasha and Malia Obama at the Inauguration...
...pictures of Sasha and Malia Obama at the inauguration...