Word: sasha
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...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...pictures of Sasha and Malia Obama at the Inauguration...
Read "Will First Daughters Sasha and Malia Give J. Crew a Lift...
...pictures of Sasha and Malia Obama at the inauguration...
...energy, a nation - as the man said - of mutts. Already the Obama ethos is slipping into the nation's cultural bloodstream - not just the interraciality but also the mind-blowing normality of the family: the fact that Michelle Obama brought Laura Bush a going-away present, the fact that Sasha and Malia will make their own beds in the White House, the fact that our President proudly wears a Chicago White Sox baseball cap when he goes to the gym. (See pictures of Sasha and Malia Obama at the inauguration...